Our Story

Founders: Jiajia Zhang, Chancen Law

Hydration Needs a Higher Standard.

As human biology students and endurance athletes at Harvard, we needed electrolytes to support training sessions, demanding coursework, and everyday performance. But the more products we tried, the more we noticed the same pattern. Many formulas prioritized marketing over thoughtful formulation, often overloading on electrolytes, artificial ingredients, or added sugars.

IMPAC+ was built around a simple philosophy that every ingredient should serve a purpose, every formula should be grounded in the full body of nutritional and exercise physiology research, and every product should be enjoyable enough to become part of your daily routine.

That's why we formulate with real, organic ingredients for a naturally refreshing taste, carefully selected electrolytes tailored to different hydration needs, and functional ingredients that support focus and performance without unnecessary fillers or artificial ingredients. Because optimal hydration shouldn't require compromise.

Sunrise over Earth from space with a bright sun and starry background

Designed for Performance and the Planet

Globally, millions of tons of plastic are produced every year, and the vast majority ends up in landfills or polluting our oceans. We didn’t want to add to the problem, we wanted to help fix it.

That's why we meticulously choose recycled materials for our powdered stick-packs, including recycled aluminum and recycled plastics. By prioritizing materials that are lightweight, durable, and infinitely recyclable, we help reduce waste, lower carbon emissions, and turn discarded resources into something useful again.

At IMPAC+, we believe innovation means responsibility. We're committed to putting existing resources back to work, not back into the environment.