The average person consumes 3,000–4,000 mg of sodium per day, often exceeding recommended dietary limits. Unless you’re an endurance athlete or heavy sweater, you likely don’t need extra sodium to stay hydrated.

Two athletes standing together with medals at an Ironman event, posing in front of a branded backdrop.

Founders: Jiajia Zhang, Chancen Law

It started with the truth about hydration

As premedical students at Harvard University, we know how essential electrolytes are for hydration, but we also saw how cherry-picked science and aggressive marketing made the conversation around hydration flawed.

Most hydration/electrolyte brands push the idea that everyone needs high doses of electrolytes to stay hydrated. The truth is: most people already get enough.

At IMPAC+, our formulas are guided by the full body of nutritional and exercise physiology research, with electrolyte levels calibrated to match different needs, from light daily movement to high-intensity endurance. Every ingredient is backed by science, naturally sourced, and optimized for function, not excess.

Sunrise over Earth from space with a bright sun and starry background

Designed for Performance and the Planet

Globally, millions of tons of plastic are produced every year, and the vast majority ends up in landfills or polluting our oceans. We didn’t want to add to the problem, we wanted to help fix it.

That's why we meticulously choose recycled materials for our powdered stick-packs, including recycled aluminum and recycled plastics. By prioritizing materials that are lightweight, durable, and infinitely recyclable, we help reduce waste, lower carbon emissions, and turn discarded resources into something useful again.

At IMPAC+, we believe innovation means responsibility. We're committed to putting existing resources back to work, not back into the environment.

Our Values

1

Evidence-Based

Every formula is grounded in the full body of hydration and nutrition science, designed to deliver real results that support performance and long-term health.

2

Clean Ingredients

We use only purposeful, naturally sourced ingredients, no dyes, artificial additives, or preservatives.

3

Sustainability

We're committed to sustainable practices that protect our planet for future generations.

Preorder Now

Orders are fulfilled in the order they are received. Preorder shipping starts mid-December.

1 4
View all