Sports drinks often rely on artificial ingredients, heavy electrolyte loads, and selective science. At IMPAC+, every ingredient we use is chosen based on holistic, peer-reviewed research formulated for function, purity, and balance.

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Science for daily balance

For most individuals, habitual dietary patterns already supply sufficient sodium. Data from the Centers for Disease Control and Prevention show that average sodium intake exceeds 3,300 mg per day, well above the general limit of 2,300 mg per day and ideal limit of 1,500 mg per day, as recommended by the American Heart Association [1, 2].

Under resting or low-to-moderate intensity activity conditions, corresponding to 50–70% of maximum heart rate lasting under 60 minutes with limited sweat loss (about <0.5 liters per hour), large electrolyte doses found in sports drinks like Gatorade or Liquid IV are unnecessary and can overburden the body’s regulatory systems [2-5]. However, since light sweating results in some sodium loss, maintaining a small but functional level of sodium intake supports fluid balance, neuromuscular function, and effective water absorption [4, 5].

Our Everyday Hydration formulation is therefore designed with minimal yet physiologically functional electrolyte levels (e.g. <100 mg sodium), calibrated to support fluid balance, energy function, and water absorption during such activities without excess.

Sweaty, athletic person wearing a pink tank top with a blurred background

When higher dose electrolytes are needed

During moderate-to-high intensity exercise, research shows that athletes typically lose about 0.5 to 2.0 liters of sweat per hour, with sodium being the primary mineral lost and with typical sweat sodium concentrations ranging roughly between 200 and 1,600 mg of sodium per liter, depending on heat, intensity, and individual physiology [6-8]. These losses deplete key electrolytes that plain water or low-electrolyte beverages can’t fully replace [6-8].

Peer-reviewed studies, including position statements from the American College of Sports Medicine and the Journal of the International Society of Sports Nutrition, demonstrate that electrolyte beverages containing around 300–600 mg of sodium per hour with roughly 13-27 oz of water are effective at restoring electrolyte balance during sustained, moderate-to-high intensity activities — typically efforts lasting more than 60 minutes, at 60–95% of maximum heart rate, or where sweat losses exceed about 1.2 L per hour [6-10].

Our Performance formulation is crafted around the lower end of that range and accounts for the sodium most people already consume. It’s designed as a balanced starting point with an optimal 3:2 sodium-to-potassium ratio (300 mg sodium, 200 mg potassium) and 40 mg magnesium — reflecting the smaller but meaningful potassium and magnesium losses that occur through sweat [4, 11]. Together, these minerals maintain fluid balance, support muscle contraction and relaxation, and sustain energy metabolism [4, 10, 11]. This formulation also supports fluid uptake and aligns with the body’s natural electrolyte balance regulated by the sodium–potassium ATPase pump, which controls ion gradients critical for hydration and muscle function [3, 10-12].

Note: Because electrolyte needs vary widely, some athletes may require higher sodium or mineral replacement. We encourage users to measure their sweat rate and consult a certified sports dietitian or physician to personalize their hydration strategy.

Made Without Compromise

  • Red prohibition symbol on sugar

    NO Added Sugars

  • Prohibition symbol with molecular structure outline on aspartame

    NO Artificial Sweeteners or Sugar Alcohols

  • Red prohibition symbol over a yellow object on a gray background

    NO Artificial Flavors, Dyes, or Preservatives

Crafted with Essential Minerals and Ingredients

Sodium

Primary electrolyte for maintaining hydration, fluid balance, and muscle function. Helps cells absorb water efficiently and replaces what’s lost through sweat.

Potassium

Regulates nerve signals, muscle contraction, and heart rhythm. Works together with sodium to move water and nutrients in and out of cells.

Magnesium

Supports muscle relaxation, energy production, and overall neuromuscular coordination. Plays a key role in reducing fatigue and promoting efficient recovery.

Organic Fruit Powder

Provides natural flavor, trace nutrients, and natural hydration benefits. Has small amount of sugar to support sodium-glucose co-transport — the body’s mechanism for hydrating cells effectively.

Organic Stevia Extract

A naturally derived sweetener that delivers clean, balanced flavor without calories or artificial additives.

Preorder Now

Orders are fulfilled in the order they are received. Preorder shipping starts mid-December.

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References

  1. U.S. Department of Agriculture & U.S. Department of Health and Human Services. (2020). Dietary Guidelines for Americans, 2020-2025 (9th ed., p. 47). https://www.dietaryguidelines.gov/sites/default/files/2021-03/Dietary_Guidelines_for_Americans-2020-2025.pdf
  2. American Heart Association. (n.d.). How much sodium should I eat per day? https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/sodium/how-much-sodium-should-i-eat-per-day
  3. Cleveland Clinic. (2025, October 6). What to know about exercise and heart rate zones. https://health.clevelandclinic.org/exercise-heart-rate-zones-explained
  4. Thomas, D. T., Erdman, K. A., & Burke, L. M. (2016). Position of the Academy of Nutrition and Dietetics, Dietitians of Canada, and the American College of Sports Medicine: Nutrition and Athletic Performance. Journal of the Academy of Nutrition and Dietetics, 116(3), 501–528. https://doi.org/10.1016/j.jand.2015.12.006
  5. Kenefick, R. W., & Cheuvront, S. N. (2012). Hydration for recreational sport and physical activity. Nutrition reviews, 70 Suppl 2, S137–S142. https://doi.org/10.1111/j.1753-4887.2012.00523.x
  6. Baker, L. B., De Chavez, P. J. D., Nuccio, R. P., Brown, S. D., King, M. A., Sopeña, B. C., & Barnes, K. A. (2022). Explaining variation in sweat sodium concentration: effect of individual characteristics and exercise, environmental, and dietary factors. Journal of applied physiology (Bethesda, Md. : 1985), 133(6), 1250–1259. https://doi.org/10.1152/japplphysiol.00391.2022
  7. Baker L. B. (2017). Sweating Rate and Sweat Sodium Concentration in Athletes: A Review of Methodology and Intra/Interindividual Variability. Sports medicine (Auckland, N.Z.), 47(Suppl 1), 111–128. https://doi.org/10.1007/s40279-017-0691-5
  8. Barnes, K. A., Anderson, M. L., Stofan, J. R., Dalrymple, K. J., Reimel, A. J., Roberts, T. J., Randell, R. K., Ungaro, C. T., & Baker, L. B. (2019). Normative data for sweating rate, sweat sodium concentration, and sweat sodium loss in athletes: An update and analysis by sport. Journal of sports sciences, 37(20), 2356–2366. https://doi.org/10.1080/02640414.2019.1633159
  9. American Dietetic Association, Dietitians of Canada, American College of Sports Medicine, Rodriguez, N. R., Di Marco, N. M., & Langley, S. (2009). American College of Sports Medicine position stand. Nutrition and athletic performance. Medicine and science in sports and exercise, 41(3), 709–731. https://doi.org/10.1249/MSS.0b013e31890eb86
  10. Kerksick, C. M., Wilborn, C. D., Roberts, M. D., Smith-Ryan, A., Kleiner, S. M., Jäger, R., Collins, R., Cooke, M., Davis, J. N., Galvan, E., Greenwood, M., Lowery, L. M., Wildman, R., Antonio, J., & Kreider, R. B. (2018). ISSN exercise & sports nutrition review update: research & recommendations. Journal of the International Society of Sports Nutrition, 15(1), 38. https://doi.org/10.1186/s12970-018-0242-y
  11. Sawka, M. N., & Montain, S. J. (2000). Fluid and electrolyte supplementation for exercise heat stress. The American journal of clinical nutrition, 72(2 Suppl), 564S–72S. https://doi.org/10.1093/ajcn/72.2.564S
  12. Clausen T. (2003). Na+-K+ pump regulation and skeletal muscle contractility. Physiological reviews, 83(4), 1269–1324. https://doi.org/10.1152/physrev.00011.2003